• What would you want to do if you could access thousands of passionate high school students and their parents at LIVE all-day festivals, all across the country?

    Here is a SAMPLE of some of the possibilities in each state in the country:

  • But it's not just about the awesome 1-day event! You can also engage with our audience for several weeks leading up to, during and long after the state championships!

    Here are many examples, but know that we will work with you to design a program that best meets your needs and objectives

    Promote contests, support local schools and contestants

    Encourage and support submissions to local preliminaries

    Conduct local marketing for weeks in advance to promote contests; "Adopt-A-School" (or several!) and provide skill-based employee volunteers and financial support to help with student/parent communications, fund talent shows, mentor contestants, etc.

    Help rally local communties to vote

    Be part of the excitement in communties for 3+ weeks of voting!

    Promote local schools and their contestants in your local paid media, PR, indoor/outdoor signage, mailing inserts, targeted social media and email outreach and more; partner with our Small Biz Collectives; even sponsor local rallies!

    Help engage online audiences, promote voting/viral sharing

    Be part of the viral online conversation

    Integrate social media and digital storytelling into every aspect of the multi-week online and live program to reach a broader audience and keep them engaged long after the live championships. Sponsor and promote the statewide People’s Choice Award, then do it again with regional and national championships! Engage your influencers, followers and customers and not only generate more votes, but gain more recognition for your support of the cause and the community!

    Activate LIVE state, regional and national championships

    Host/present live main-stage entertainment, provide memorable experiences, sponsor bus transportation to the venue, sample products / sell them in our retail pop-up shopping mall, take advantage of market research space and turnkey services, and even contribute prizes for fundraising raffles and silent auctions!

  • Scale your local investment(s) nationwide

    Going local, at scale

    Invest in one or many state championships, tell the world!

    Promote your demonstrated local leadership and incorporate our heartwarming content into your own nationwide social media, advertising, PR, digital marketing, direct marketing, content marketing, investor relations, internal communications and more!

     

     

     

     

    Extend engagement with culturally relevant user generated and evergreen storytelling content!

    Attach your brand to our entertaining, highly viral, uplifting, family-oriented and newsworthy content to extend brand reach and relevance

    • User generated content - goldmine of inspirational contest entries
    • Contest-related content - backstories,celebrity coaching, school profiles, community rallies
    • Activities around our contests - live events, announcements, showcase individual entries, updates/standings, results

    Sponsor year-round value-added content and services

    Build even more brand love by sponsoring cause-related, educational or entertaining custom content such as instructional webinars, celebrity interviews, interest-based hangouts and more!

     

     

     

     

  • WHAT to Leverage

    Effective partnerships tap into emotion and passion to create memorable experiences. We’re creating an uplifting community-based movement, and an evergreen source for inspirational storytelling. Our partners would do well to take the energy and momentum we generate through our contests and build upon it with your own custom digital and social media content. Specifically, you can leverage:

    Positive emotions

    Newsworthy causes (underserved youth, STEAM education, diversity/anti-bullying, etc.)

    Event content - activations, performances, interviews, check presentations, etc.

    Backstories re individual teens, schools, communities

    Contest-related excitement and encouragement - get out the votes

    Grassroots momentum - community engagement

    User generated and custom content

    Earned media attention

    Diverse passions

    Celebrity/influencer engagement

    Extended duration, evergreen content, "Where are they now?"

    Employee pride and engagement

  • Positive emotions

    Attach your brand to the cause to support public education, an uplifting celebration of diversity of teen talent, the opportunity to discover and help support teens with tremendous potential, the excitement and cultural phenomenon of talent discovery (with the added purpose of social impact). It's all good!

    Broad reach across multiple contest categories and passion points

    If a fan visits the website to vote for a dancer, they'll not only check out other dance submissions from across their region and the country, but they'll also see ad be able to participate in dozens more contests in other categories! Maybe they'll even enter the computer programming or fashion design contest themselves! It's perfect cross-promotion; we get them to the site with one contest, they discover others that may be relevant to them. The more we offer, the greater likelihood they'll participate. 75 contest per year should do it!

    Plentiful earned media attention

    All of this positive energy and momentum is sure to attract media attention! Promote the recognition you earn in local and national press, on social media before, during and after the championship event, in contest-related announcements, at live championships/celebrations, etc.

    Likely celebrity interest and engagement

    Celebrities will engage to support the cause, for the positive media attention and/or for expanded audience reach! In fact, consider engaging your celebrity endorsers in The Verge Awards!

    Extended duration of contests and related momentum

    Associate your brand with our contests and the cause to fund public education before, during and (especially) after contests to demonstrate lasting impact. With live events happening in every state (at full sale), enjoy longer term engagement and anticipation around the event in each host market.

     

    Stretch your promotional window with social media and reach consumers for months after our live events, and incorporate our content to add meaning and resonance. Create visuals, custom content, and more and use hashtags to associate with The Verge Awards and spread your reach organically.

    Long term partnership opportunities!

    The Verge Awards is certain to become a highly anticipated, annual event that will grow in depth and size over the years as media and celebrities engage. And we will stay current with new trends and cultural phenomenas. But one constant will remain - our commitment to the cause to fund public education, and to help teens achieve their full potential.

     

    We encourage multi-year contracts with year by year analysis and adjustments that enable you to learn from your own and your co-partners' successes. In general, most partnerships hit their stride in 2-3 years as all parties propagate successes; so lock in now to secure "right of first renewal" and get ready to grow with us!

     

    Employee pride and engagement

    Enable your employees to play an impactful and memorable role in solving the challenge of funding for education in the communities where they live; where their own children attend school! Volunteer as mentors or live event staff, match their charitable contributions to The Verge Fund, offer your organization's resources to local schools and more!

     

     

  • Leverage Channels

    Now that you know WHAT you can leverage, let's talk about HOW to leverage it! The Verge Awards® social presence, newsworthy cause, meaningful user-generated, live event and custom content, and both online and live event contest execution make all of the following top-rated* leverage channels available to our partners. Which ones are most important to you?

    *View the full "What Sponsors Want" report at IEG http://www.sponsorship.com/IEG/files/f3/f3cfac41-2983-49be-8df6-3546345e27de.pdf

  • We have so many ideas, let's just hop on the phone and talk!

    We'll focus on your needs and brainstorm ideas together, and then we'll develop a partnership proposal that suits your objectives... and your budget!

    (Or complete the form below to get the conversation started!