Amassing fans and audiences with pop culture, enabling partners to support public education with marketing investments
The NEXT BIG THING in brand-safe, family-oriented entertainment
Based on proven commercial success of talent and award shows and music festivals, adds element of social good
Become deeply embedded in communities with this uplifting, exciting and emotional community-galvanizing movement
Supports education and other causesthat parents and teens care deeply about! Builds brand love; increases participation and engagement, engages schools as marketers, earns tremendous positive media attention, engages celebrities, enables integration into school year calendars
Voting incentive triggers highly viral social sharing
Increases brand relevance by tapping into passion points of music, dance, art, fashion, technology and more to reach a broader audience
Access Gen Zaudience data, multiple market research opportunities online and at live events
51 live statewide championships (at full scale) meet the consumer desire for live event experiences, present abundant experiential and activation opportunities; TURNKEY activations available for one or many locations. 72% of consumers positively view brands that provide quality event experiences
Heartwarming and entertaining user-generated and custom content can be leveraged in social, digital and mobile channels
Employees can be part of the excitement in-store and as volunteers!
Online and live event format across multiple geographies offers tremendous flexibility in partner activation
“Sponsorships offer “live eyeballs”, immediacy, cultural relevance, and assets that can be leveraged in digital channels that traditional advertising and promotions cannot” (Forbes, February 9, 2018)
Reach deep into communities with 400+ online local preliminary rounds, local marketing and co-marketing with small business collectives
Multi-week contest duration and months of storytelling content keep sponsors top of mind
Conduct consumer market research in person and online with teens and adults; turnkey focus groups and interviewers available
Multi-year partnerships can start small and expand with additional geographies, contest categories and benefits
Enables multilocation brands tocentralize (yet customize) multiple local sponsorships to ensure consistency, earn more goodwill, reach a larger audience, and become further embedded in communities; scale multiple local entry points to create a national presence
We'd be happy to discuss these and more in the context of your specific business objectives.
Give Linda Neaton a call at 203.449.5044 or complete the form below to get the conversation started!