SPOILER ALERT: It's not just TEENS!
"[A]ttending a high school sporting event is an uplifting, enriching, family-friendly experience for all of us. Many of the high schools in the United States lie at the heart of the communities they serve. They not only are educating our next generation of leaders, they also are a place where we congregate, where people from every corner of town and all walks of life come together as one." (National Federation of State High School Associations)
And here's how you'll reach teens, families, educators and entire communities!
And receive recognition by The Verge Awards
Schools in every comunity in America will do all they can to rally their students, parents and entire communities around their creative and technical teens! From homeroom announcements to newsletters to parents, PTO meetings and local media outreach, we'll give them turnkey, easy to implement and effective communications programs that drive more traffic to www.thevergeawards.com and to our live events-- and that's where your brand will be recognized.
At school shows and rallies
Communities love to support their youth!
Remember those 44 million adults (parents, educators, broader community members) who attended high school athletic events? Well, they also love their creative and technical teens just as they do their athletes; they love music, art, local events, and America's Got Talent; and they love businesses that support their youth!
Uplifting, exciting, inspirational and safe content!
All of our statewide contests start with online, local preliminary rounds, with public voting triggering highly viral social sharing! That's hundreds of online contests! Add in tons of UGC and other heartwarming and inspirational storytelling content, and we and our partners will certainly reach teens who essentially "live" online, and their parents who are sure to rally their entire personal networks for votes!
At 52 LIVE statewide championships!
Join the online conversation, interact in person
Then, local finalists advance to their LIVE statewide championships to compete for the title and advance regional, then national championships. That's 52 statewide championships (including DC and Puerto Rico) in arenas all across the country, with ample opportunities to interact directly with our teen and adult audiences and drive more sales. See our Leverage/Activation ideas!
Through Earned Media Attention
Attention that would otherwise be very costly to purchase
We'll earn tremendous social media and word-of-mouth attention with time-sensitive calls to action to vote online; positive local news coverage; energizing and sharable live event experiences, school and community rallies; uplifting and entertaining content; celebrities and influencers who support the cause; PTO meetings and more!
Through Dozens of Passion Points
Increase relevance by respecting and supporting all kinds of teens
With 75 contests (at full scale), we're tapping a broad range of passion points such as music, dance, technology, fashion, anime and more!
By scaling your local participation nationwide
Promote your involvement in your own marketing and communications
Sponsor just one or all contests, in one town or many, and you can leverage your participation in your nationwide promotions and internal employee communications!
Through local business collectives ("Verge Villages")
Become embedded in communities through trusted small business partners
Reach deep into communities as small businesses everywhere pool their resources and create marketing collectives to support their hometown schools and contestants. Picture uplifting outreach as they leverage each other's indoor/outdoor signage, social media, local radio, cause related coupons and more, using our customizable, branded marketing and outreach toolkits! Learn more here!
Through Verge Awards Marketing
Investing 20% or more of sponsor funds in local marketing
From social media to cinema advertising, local radio and music streaming, traditional marketing and PR, we're pooling sponsor funds and in-kind media to reach teens, parents and school administrators where they are already gathered, and with exciting and emotional content that cuts through the clutter!
In hyper-local directories
Recognizing global brands as local heroes
Statewide, regional and national partners will be listed in all local online and downloadable directories alongside local favorites, demonstrating your commitment to education in communities in every nook and cranny of the country - large and small, urban and rural, rich or poor! Include a link to a custom landing page with cause marketing incentives, custom content, email registrations, and more!
Let's have an initial phone conversation to see if and how our platform can help you emotionally connect with teens, parents, educators, specific ethinic groups and more. Give Linda Neaton a call at 203.449.5044, send an email to firstname.lastname@example.org, or complete the form below to get the conversation started!