Fully Customizable Sponsorships Based On
1. Geographic Reach
Stay local with recognition on school-specific landing pages to county or statewide coverage; expand to northeast, southern, mid-west or western regions of the country; or ride the excitement all the way to nationals!
The beauty of hosting dozens of contests across a wide variety of passion points is that our partners will benefit from cross promotion. Fans may come to the site to vote for their favorite singers, but they'll see that we may also have art, fashion design and spoken word contests at the same time!
If you have a very specific service or product (e.g. ballet shoes, vocal lessons, acrylic paint supplies or clarinet reeds) for a niche audience, by all means, sponsor specific contest categories. Otherwise, keep in mind that the broader the variety of contests you sponsor, the broader the reach. In other words, it's not just computer programmers that use computers!
3. Online or Live Format
Online preliminary rounds – attach your brand to the viral sharing of contestant entries, school promotions, local rallies, earned media, etc.
Live, day-long events (55 each year!)
Interact with our captive audience through onsite promotion and audience engagement, market research and more; sell products in our pop-up mall; incorporate live event footage into social media, extend memories through online storytelling with video footage, PR, etc.
4. Value Added Content and Services
So many ideas, so many ways to earn brand love! And if you bring in celebrity partners to add value to their experience? You'll be seen as THE brand that made it all possible!
1. Entertaining content
The Verge Awards® will be packaging UGC and creating additional custom content meant to entertain teens and adults - you can get in on the excitement and the conversation!
2. Educational content
We'll host 75 contests per year at full scale, each requiring a level of expertise that must be learned; you can sponsor that invaluable learning experience. Or imagine celebrities sharing their stories of practice and determination. Or provide a service like a series on career choices, or how to audition for college scholarships.
3. Inspirational content
Can you imagine the stories of triumph that we'll uncover? The heartwarming stories of the student that taught himself how to play the saxophone by watching You Tube videos, or who happened to be on stage at the right time and earned a college scholarship, or the teacher that never gave up on the poet who struggled to read and write because of dyslexia... memorable stories, with your brand attached.
4. Social Networking events and services
The Verge Awards® website will be the social destination for teens everywhere. We'll provide safe/monitored opportunities for students to connect with those who share the same passions - such as aspiring fashion designers or ballet dancers - via interest-based discussion groups and live hangouts. Sponsor these hangouts, and even bring in special guests for an unforgettable (branded) experience!
Multiple Ways to Invest:
1. Marketing, CSR dollars and/or in-kind assets or expertise
Financial options include:
Leverage your financial investment with in-kind investments including:
2. Charitable dollars, engage employees
Our 501c3 Verge Fund™ for Education will grow through charitable giving, employee match programs, charity check-out campaigns and other fundraising proceeds; funds will be distributed to winning schools and as need-based grants to schools and community organizations.
And then, why not "Adopt a School" and
3. Enable your customers to help build The Verge Fund for Education
$1 at a time! And, the bigger the prize pool the bigger the turnout, which means greater earned media!
Here are a few examples: